Privacy Policy

Privacy Policy

Last updated: September 9, 2026

Vera Rose operates this store and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a curated shopping experience (the "Services"). Vera Rose uses Shopify, which enables us to provide the Services to you. This privacy policy describes how we collect, use, and share your personal information when you visit, use, make a purchase or other transaction, or otherwise communicate with us in connection with the Services. If there is a conflict between our terms of service and this privacy policy, this privacy policy governs regarding the collection, processing, and sharing of your personal information.

Please read this privacy policy carefully. By using or accessing the Services, you acknowledge that you have read this privacy policy and understand how we collect, use, and share your information as described herein.

Personal information we collect or process

By "personal information," we mean information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it can no longer be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including credit and debit card details, account numbers, transaction information, payment method, and payment confirmations.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including items you view, place in your cart or wish list, purchase, return, exchange, or cancel, and your past transactions.
  • Communications with us, including the information you share with us, for example when contacting customer service.
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information, including information about how you interact with the Services, such as how and when you use or navigate them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, for example when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your information;
  • Automatically through the Services, for example from your device when you use our products or services or visit our website, and through cookies and similar technologies;
  • From our service providers, for example when they enable certain technology on our behalf and collect or process your information as part of that;
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, tailoring, and improving the Services. We use your information to provide the Services to you, including performing our agreement with you, processing payments, fulfilling orders, remembering your preferences, sending account-related notifications, processing purchases, returns, and exchanges, managing your account, arranging shipping, enabling reviews, and creating a tailored shopping experience, such as product recommendations. This may also include using your information to better tailor and improve the Services.
  • Marketing and advertising. We use your information for marketing and promotional purposes, such as sending marketing and promotional communications by email, text, or mail, and displaying online advertisements, including based on items you have previously purchased or added to your cart.
  • Security and fraud prevention. We use your information to authenticate your account, provide a secure payment and shopping experience, detect and investigate potential fraud or illegal, unsafe, or malicious activity, and secure our services. If you create an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone.
  • Communicating with you. We use your information to provide you with customer service, be responsive to you, and maintain our business relationship with you.
  • Legal reasons. We use your information to comply with applicable law or to respond to valid legal requests, including from law enforcement or government agencies, and to investigate or enforce suspected violations of our terms or policies.

How we share personal information

In certain circumstances, we may share your personal information with third parties for legitimate purposes, subject to this privacy policy. This may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer service, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertising. For example, we use Shopify to support personalized advertising based on your online activity across different stores and websites. Our partners use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to ask us not to share your information for personalized advertising.
  • When you direct, request, or otherwise consent to us sharing certain information with third parties, for example to ship products or through social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations (including responding to subpoenas or similar requests), to enforce our policies, and to protect the Services, our rights, and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. The information you provide to the Services is transferred to and shared with Shopify, as well as third parties who may be located in countries other than the one you live in. In addition, we use certain enhanced Shopify features that use information about your interactions with our store, together with other stores and with Shopify. In these cases, Shopify is responsible for processing your personal information for these purposes, including responding to your requests to exercise your rights. More information about how Shopify uses your data and what rights you have can be found in Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights through the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to third-party websites or other platforms. If you follow a link to a site that is not affiliated with or controlled by us, we recommend that you review that party's privacy and security policies and terms. We do not warrant and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found there. Information you share on public or semi-public platforms, including social media, may also be visible to other users of the Services and/or of those platforms. Including such links does not by itself imply endorsement of the content on those platforms or of their owners/operators, unless stated otherwise on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you can contact us using the details below to have it removed. As of the effective date of this privacy policy, we do not have actual knowledge of "sharing" or "selling" (as defined by applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to share sensitive or confidential information with us.

How long we retain your personal information depends on several factors, such as whether we need it to manage your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some of the rights listed below with respect to your personal information. These rights are not absolute and may only apply in certain circumstances; in certain cases we may decline your request as permitted by law.

  • Right to access. You may have the right to request access to the personal information we hold about you.
  • Right to delete. You may have the right to request that we delete your personal information.
  • Right to correct. You may have the right to have inaccurate information we hold about you corrected.
  • Right to portability. You may have the right to receive a copy of the information we hold about you and to have it transferred to a third party, in certain cases and subject to certain exceptions.
  • Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders placed.

If you live in the European Economic Area, subject to exceptions and limitations under local law, you may also exercise the following rights in addition to those above:

  • Objection and restriction of processing: you may have the right to ask us to stop or restrict processing of your information for certain purposes.
  • Withdrawal of consent: if we rely on consent to process your information, you have the right to withdraw it. This does not affect the lawfulness of processing based on your consent before withdrawal.

You can exercise these rights as indicated on the Services or by contacting us using the details below. More information about how Shopify uses your data and what rights you have, including rights regarding data processed by Shopify, can be found at https://privacy.shopify.com/en.

We do not discriminate against you for exercising these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. Under applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request from an agent, we will ask for proof that you have authorized the agent to act on your behalf, and we may also need to verify your identity directly. We will respond to your request within a reasonable timeframe as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority.

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts imposed by the relevant authority, unless the transfer is to a country that has been found to provide an adequate level of protection.

Changes to this privacy policy

We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on this site, update the "last updated" date, and provide notice as required by applicable law.

Contact details

Store name: Vera Rose
Company name: DJ ECOM LTD
Company address: 128 City Road, London, Greater London, EC1V 2NX, United Kingdom
Warehouse address: 20 Thrifts Mead, Theydon Bois, Essex, CM16 7NF, United Kingdom
Company number: 17130634
Email: info@verarose-london.com

Monday to Friday | 9am – 6pm
Weekend | Closed

We aim to respond to your questions within 24 hours.